Celebrities Can Change The Game With One Endorsement

The power of celebrities and related endorsement actions rests in their fan base. How do you engage the fan base effectively? The celebrity must be authentic and whatever type of endorsement is used ot must not be “slick” or too formal. The endorsement design must be done so that the celebrity works it into their ongoing conversation with their base. The best type of endorsement campaign starts with the use of the celebs Facebook or instagram. Start there.